Blogs

Common Ideas I Don't Think Work and Why

Candles: The candle market is oversaturated. What makes yours stand out? Why should someone choose your candles over others? Even if you offer something unique or niche, is it easy...

Examples of Niche Companies That I Think Are Do...

Scripted Fragrance: Yes, I know candles are an extremely saturated market, but this one has a unique twist that makes it stand out. Each candle has its own theme, making...

What I Can Do and Not Do For You

I can’t pretend to have all the answers. I can only speak about the things I’ve done and what has worked for me. I can’t promise anyone that I’ll find...

Starting From Zero

Sometimes, all it takes is one small idea to spark something big. But figuring out whether that idea is worth pursuing—and navigating the potential pitfalls along the way—can feel overwhelming....